Why Authenticity is Key to Client Attraction


In this episode, we get real about how solopreneurs and small business owners don’t have to be cookie-cutter. They can attract clients with authenticity, integrity simply by telling their story. You’ll also learn that you can’t find yourself like spare change in a couch.

Things We Mention:

Jen:                              00:00               Hello and welcome to the Third Paddle Podcast. You know it’s so weird, this does not look like the Vandal Lounge to me.

Twila:                           00:06               It does not look like the Vandal Lounge, does it, Jen? It looks like-

Jen:                              00:10               I see ‘fabulous,’ I see a vision board, I see ‘inspire,’ and of course, I see ‘sparkle.’

Twila:                           00:16               ‘Sparkle.’

Jen:                              00:18               Gee, where could we possibly be?

Twila:                           00:20               We’re in Twi’s office.

Jen:                              00:22               Well hello Twila’s office. And so today, you know, it’s so funny, we’re reading all of these words off of your wall because these are words that I think of when I think of you, and your authentic self.

Twila:                           00:35               Jen. That was nice-

Jen:                              00:37               And some-

Twila:                           00:38               Thanks, Boo.

Jen:                              00:39               You’re welc, #urwelc. So, that’s what we’re gonna talk about today, is authenticity. And we’ll be back right after this.

Announcer:                  00:48               You’re listening to Third Paddle Podcast. Recorded at the Vandal Lounge, in the beautiful Southeast Portland, Oregon. Why the Third Paddle? Because even the most bad-ass entrepreneurs get stuck in business shit creek. Tech strategist, Jen McFarland and business strategist, Twila Kaye, are your Third Paddle. Helping you, get unstuck.

Twila:                           01:10               Hey Jen?

Jen:                              01:10               Yeah?

Twila:                           01:11               Guess what?

Jen:                              01:11               What?

Twila:                           01:13               I have a love/hate relationship with our topic today.

Jen:                              01:18               Really? I have a love/love relationship with it.

Twila:                           01:20               Do you? I’ve a love/hate relationship and let me tell you why. Because the word ‘authenticity,’ I love the topic-

Jen:                              01:28               Okay.

Twila:                           01:29               … the word, not so much, because it’s been so overused in marketing, in business, in coaching, and you name it, right? It’s been so overused. So every time I hear somebody, like, “I’m gonna help you be your authentic self,” I just have to kind of roll my eyes and throw up in my mouth a little.

Jen:                              01:52               I mean, I think that’s fair, I guess that I just don’t pay any attention to that, because, well, as we’ve discussed several times, there’s only one Jen, and that’s the one that Idaho is showing all time, that’s me. So-

Twila:                           02:03               Thank God, there’s only one Jen.

Jen:                              02:06               … yeah, okay, you’re right. Never mind. I was going to say something, and then I was like, “No, nevermind.” Yeah, no. But I do have many, many good qualities as I think I’ve shown over the course of, now, nine episodes. So this is like our tenth episode. So-

Twila:                           02:17               You have a lot of great qualities, too.

Jen:                              02:19               … but what I’m saying is that I don’t pay attention to people who are telling me I’m going to find my ‘authentic’ self, I feel like I’ve got the authenticity part nailed, and basically anybody who tries to tell me to do something different, um, it makes me wanna run.

Twila:                           02:35               Yeah, I would totally agree, and I’m in that same space, right? But not, forever, have I been in that space, and I have, with my personality, being the personality that it is, you know, and trying to be that chameleon and what have you, it really wreaks havoc and you can start going down a pretty inauthentic, or unauthentic, road, without even knowing it.

Twila:                           03:07               And I know several people, and even clients that I’ve worked with, that they get to a certain point, they’ve been doing things and you know, working at their business, getting their business built and everything else, and then one day, it just all falls apart, because they weren’t being-

Jen:                              03:26               Weren’t being authentic.

Twila:                           03:26               … they weren’t being authentic.

Jen:                              03:28               I mean I think that some of that, I guess that, you know, maybe I look at that a little bit differently, I mean, I do think that when you put yourself out there, and you have a business, certainly something that, you know, I’ve considered a lot, and I think we all have, is you know, what you’re ready to like, put out there.

Twila:                           03:47               Right.

Jen:                              03:47               Like, what your bravery. Right?

Twila:                           03:49               Right.

Jen:                              03:50               How grounded you feel about your offer. How grounded you feel about what you wanna do for people, how you would feel if something went south. You know?

Twila:                           03:50               Right.

Jen:                              03:58               Things go sideways all the time and, you know, are you still gonna be able to stand in that expertise?

Twila:                           04:05               That’s right. And so many times we see so many people who do stand in expertise, they’ve learned it, they’ve watched somebody else do it, they re-engineer it, they make it their own, but there’s still that missing piece. And that missing piece is, you took somebody else’s something, made it your own, but it still wasn’t you.

Jen:                              04:30               Right. Yeah, I mean, there’s a gap there. But the gap is sometimes, I mean, is that all? I don’t think of that as always being inauthentic, is that …

Twila:                           04:42               No, not necessarily, because there is still a piece of you that’s there, but I know, for me, when I was challenged with that, you know, quite a while back, of course, but when I was challenged with that, the gap was, there was still a disconnect. Like, I could do it, and I could be successful. I could talk about it, I could, you know, create keynote speeches on it and go deliver them, and I could create coaching programs or consulting programs around it and go out and make money and be successful, but there was still that missing piece, right?

Twila:                           05:22               And inside, like, deep inside, you know it, you’re just like, “I know this could be so much better and I know there’s something different and something more that is not there yet,” and what it is, it’s that missing link, right? It’s that missing piece that doesn’t quite allow a true connection to be made either with your audience when you’re speaking or a client when you’re working with them or copy that you’re writing for your website, you know, all of those things.

Twila:                           05:59               And if we stop and take a look at the true definition of ‘authenticity,’ it’s- Webster’s Dictionary actually states that it’s the quality of being not faults or imitation.

Jen:                              06:17               Okay.

Twila:                           06:18               Real.

Jen:                              06:19               Okay.

Twila:                           06:20               Actual. True to one’s own personality, spirit, or character. Which that line, that definition, I resonate with most of all, right? It’s really, like we’ve heard all of our lives, “To thine own self-be true.”

Jen:                              06:40               Be true. I mean I think I resonate with that a lot, mostly because, I have a very strong moral compass and I let that guide me in what do-

Twila:                           06:40               Mm-hmm (affirmative).

Jen:                              06:52               … and how I move through life and when I am in discord, with that compass, that’s usually when things go sideways for me. I would say that the biggest time when I was the most driven toward one specific goal, and there was nothing that was ever gonna stop me, was when I decided to go to Peace Corp.

Twila:                           07:16               Yeah.

Jen:                              07:17               You know? And now I have a second time, you know, where I’m building a business, and nothing’s gonna stop me from reaching those keys of success. However, I have to be true to myself, because when I veer off, then that’s, again, when I’m not getting the results that I want, I am not getting the message clear, I’m not helping the right people that are in alignment with my goals and values, and it moves me further and further away from my true character and my authentic self, in which case, at a certain point, I’m like, “Whoa, how’d I get here?” “I don’t think I wanna do this.” You know?

Twila:                           08:00               Right.

Jen:                              08:00               And I just don’t get that far off course very often-

Twila:                           08:05               Right.

Jen:                              08:05               … honestly.

Twila:                           08:06               But if you’re someone like me, with my personality, you know, if you study the color code or disc, or you know, any of those personality assessments at all, my personality being the way that it is, I’m an idea generator.

Jen:                              08:23               Right.

Twila:                           08:24               Ideas 24/7. We’ve talked about this before; where most people have 50-70 thoughts and ideas a day, my personality has 70-90,000 plus.

Jen:                              08:37               Right.

Twila:                           08:37               Per day. And so, it’s very distracting, and it’s very easy to lose your sense of self when there are so many ideas around you and so many other … people being things and doing things that you can, as well.

Jen:                              08:57               So do you do a lot of reflection and thinking about your own story?

Twila:                           09:03               I do now, you know, but that was the challenge that I had before when I didn’t do it, and part of the challenge was in the marketing piece, right? Like when I was trying to market myself, market my business, put the right copy on my website, all of those type of things. I was going and looking what other people were doing, what other people were saying, and just kind of, putting it in my own words, but, mimicking, pretty much, what they were doing and saying, right, in my industry. And so that I could get good ideas and it just was not authentic.

Twila:                           09:40               And then, I did have to stop myself. I had to stop myself and say, “Wait a minute, what’s my story?” Like, well, how-

Jen:                              09:50               Yeah.

Twila:                           09:50               … what got me from where I was before to what I’m doing now, and what’s my story and that, and really figure out what my messaging needed to be, based on that versus what other people’s messaging was, and just try to re-engineer that.

Jen:                              10:08               I think that for me, I’m always on this journey to find the best way to tell my story, and the best way to help others through my own experiences, and it takes time after time after time, and I feel like when I’ve worked with people on their website and there’s some sort of discordant thing happening, or if the technology isn’t working right. Like anytime things are not quite right, it’s usually because they’ve made a decision that they’re not fully in alignment with or that they haven’t thought through and they haven’t really considered what that means they need to do.

Jen:                              10:51               So if you think about, well, I’m not gonna spend the money on a CRM, but then you find that you don’t have your spreadsheet filled out, ever.

Twila:                           11:01               Right.

Jen:                              11:01               You know, you’re not really thinking about, like, honestly, the shit that you like to do, you’re just thinking about what’s cheapest, you know, and-

Twila:                           11:09               Right.

Jen:                              11:09               … you know, and these are small examples. The bigger scale ones, are like, really big disasters that can happen when you try to go the easy route, the cheap route, or you try to do just what somebody else, in an industry, does without considering your own processes and operations, let alone on the marketing side, which is a whole separate thing.

Twila:                           11:28               Right, which is a whole separate thing-

Jen:                              11:29               You know if you can’t stand-

Twila:                           11:30               … when you’re figuring out your messaging and-

Jen:                              11:32               Right.

Twila:                           11:33               … your positioning and your brand promise-

Jen:                              11:37               Well if you can’t stand behind your brand promise, because it-

Twila:                           11:37               Right.

Jen:                              11:40               … doesn’t really resonate with you then, it’s a mess. I mean, it’s like, it’s- your brand promise is a lot like your vision or your mission, like-

Twila:                           11:40               Right.

Jen:                              11:48               … if it’s not in alignment, it’s not gonna work, and that’s why there are, no offense, but, there are some business coaches out there that just don’t seem to have their client’s heart-

Twila:                           12:03               Right.

Jen:                              12:03               … they don’t have their heart in the right place. They wanna push a particular product or a particular service, and cookie cutter-

Twila:                           12:10               Because it’s a hot topic right now, people will pay for it and they-

Jen:                              12:13               Exactly.

Twila:                           12:14               … build products and programs around it and go out there, right? And then they wonder why one day, it all falls apart, because, like we’ve been talking, they didn’t take that time to reflect, they didn’t take their time to route their messaging and more importantly, their brand promise, in their own story, in their own beliefs, in their own promise of what they stand for as people, for other people. Right?

Twila:                           12:43               And I had to take a look-

Jen:                              12:43               Right.

Twila:                           12:44               … at that, for my coaching business, and you know, really think about, “Okay, what is it that … ” you know, and I started with, “What was the call to this? What called me to do this?” And then, “Where did it all go wrong?” You know? That rock-bottom of, “I don’t even know if I can do this anymore, I’m gonna throw in the towel.” Right? And then the search for the answers to keep doing it anyway. And then, the actual breakthrough of, “Hey, this works, I’m where I wanna be. I’m making it. I’m making it happen.” And then the celebration, of that all, right?

Jen:                              13:31               Right.

Twila:                           13:32               And that gives you a lot of credibility, but if you figure all of those things out first, then, everything you do comes from that and when I did that, when I sat back and reflected and wrote all of those stories out, and all of those scenarios out, that have happened, the one thing that kept coming back, was, ” You just gotta handle it.”

Jen:                              14:02               Handle it.

Twila:                           14:03               Handle it. You know? That you already- what my belief system is, wholeheartedly, is we already have what it takes, just do it. Right?

Jen:                              14:16               Right.

Twila:                           14:16               So then I had to get really grounded, because that wasn’t coming out in my messaging before. That wasn’t- I was softening things for other people’s acceptance or for other people’s liking, and not really being authentic to myself. And once I got clear on that and I got authentic with myself, it’s like every person I talked to was like, “Yes, I wanna work with you.”

Jen:                              14:44               Exactly. You know, and the people in my field that maybe don’t always have peoples’ best interest at heart are people who only have one solution-

Twila:                           14:54               Mm-hmm (affirmative).

Jen:                              14:55               … and they rely on affiliate links entirely or selling a particular product, and you can do that, as a salesperson and have integrity, but there are some people who don’t and who really just try to make the sale over the good of the client-

Twila:                           15:15               Right.

Jen:                              15:16               … and I think that, you know, our businesses couldn’t have started in, maybe more different ways, you know, and I would say that my low point, I was like a Phoenix, rising from the ashes, upon my starting my business. Like, at one minute, I had a side gig and a career, the next minute, I am a huddled mess on my kitchen floor, crying, because I saw the end of my career-

Twila:                           15:44               Right.

Jen:                              15:44               … in one place, and it’s like, you know, my favorite movie ‘Sound of Music,’ Julie Andrews, if you’re listening- no I’m just kidding …

Twila:                           15:55               Because who wouldn’t be listening to the Third Paddle Podcast.

Jen:                              15:58               I mean, really, come on Julie, you’re with me, right? Or Christopher Plumber, I’ll take that too, you know-

Twila:                           16:02               Take them all. Take them all.

Jen:                              16:06               … but what I’m saying is, getting back to the story, is, you know, when a door closes, somewhere a window opens. You know? And that’s one of the big lines from the Sound of Music-

Twila:                           16:17               Right.

Jen:                              16:17               … you know, the window of me working in the public sector, that closed, the window into entrepreneurship, that opened.

Twila:                           16:26               Right.

Jen:                              16:27               And from that, I realized that it was a process, that like, I can do whatever I want right now. I can do the projects that I wanna do, I can do all of the things. And I think that my sense of authenticity about it came from, and by about it, about being an entrepreneur, my sense of authenticity came about after working someplace where they were asking me to be somebody that I wasn’t.

Twila:                           16:27               Right.

Jen:                              16:53               And I complied for nine long years.

Twila:                           16:57               Yeah.

Jen:                              16:57               And I did what I was told and slowly, over time, I felt more and more like I was not being me, until that day when I’m crying on my kitchen floor, you know, asking for that window to open, and I took the leap of faith.

Twila:                           17:15               And that’s what happens, right? When you go for so long like that, those long nine years, that you were trying to be who they needed you to be instead of who you were-

Jen:                              17:29               Are.

Twila:                           17:30               … and are, you wound up on your kitchen floor, crying.

Jen:                              17:34               Exactly.

Twila:                           17:35               And almost, health is gone, everything. Like, the bottom of the pit, right?

Jen:                              17:42               Right.

Twila:                           17:43               And the same thing happened to me when I got to that point, and you know, bottom of the road-

Jen:                              17:48               Right.

Twila:                           17:49               … car accident, cancer, I mean, you name it, it was like …

Jen:                              17:54               Exactly. And honestly, the same thing can happen if you say, you know, meeting with a business coach and following this like, inauthentic path for sales.

Twila:                           18:04               Right.

Jen:                              18:05               You know, sales don’t have to feel icky. Sorry, hate to break it to you.

Twila:                           18:11               Right. You know, I was just having coffee with a prospective client this morning, and we were just talking about that. And she went through an entire program, with a sales coach, they wrote out scripts for her, gave her the sequence of what you need to do, when you need to say it, how you need to say it, here’s the verbiage you need to say, and everything. And she’s like, “Look at this,” and I said, “Throw it all away.”

Jen:                              18:36               Right.

Twila:                           18:37               Throw it away. Just talk. Tell your story. Tell them why you, so passionately, know in your heart of hearts, this is what’s right for them. And I said, “Tell me, tell me why I should work with you. Right now.” And she started talking, and it’s not-

Jen:                              18:58               And you’re like, “Sign me up.”

Twila:                           18:59               Right. Exactly. And it’s not even a service that I would need, I mean, she’s like, high-tech, you know, it’s like, enterprise systems, right?

Jen:                              19:08               Right.

Twila:                           19:09               For tech start-ups, and I’m like, “That’s not me. I’m a solo entrepreneur/coach/consultant, that’s not me.” I’m not her customer. But I wanted to buy the damn thing because, her story, and what she was telling me.

Jen:                              19:23               Exactly. And I think that, but that has to come from a place of, where it’s very resonant within you. If it doesn’t resonate, you know, people can feel that, like, I’m-

Twila:                           19:36               Right.

Jen:                              19:36               … I can feel it from a mile away, you know.

Twila:                           19:36               Right.

Jen:                              19:38               I had lunch with some people recently and it was the oddest sales pitch, I think I’ve ever received.

Twila:                           19:49               We’ve all been there.

Jen:                              19:51               And at the same time, I was like, the whole time I’m like, “This whole- wait, that’s what this was?” Like, you know, and I … I sometimes think I am kind of, naïve, about things like that-

Twila:                           20:05               Yeah.

Jen:                              20:05               … and then I’m like, “Oh wait, what?” “Oh. Oh. OH.” “Oh, that’s happening, now. Okay.” And it just didn’t sit right with me, because, it felt like conversation until it didn’t.

Twila:                           20:20               Right.

Jen:                              20:21               Does that makes sense?

Twila:                           20:22               It makes total sense, because- and that’s what makes any customer in front of you, feel icky.

Jen:                              20:29               Right.

Twila:                           20:29               It’s that moment, and you can’t necessarily put your finger on it, but you know it the moment that it happens. It’s like-

Jen:                              20:29               Right.

Twila:                           20:35               … “Okay, this just turned from bad to worse, from good to bad,” right?

Jen:                              20:41               Yeah, it was good to weird.

Twila:                           20:43               Yeah.

Jen:                              20:43               Like, is kind of what happened, and I was like, “Oh. Whoa.”

Twila:                           20:46               And then you’re just like, “Yeah, I need to go. I have some work to be; I need to-

Jen:                              20:54               Right. And it’s about that grounding, about being in the moment, about being your true self, I mean, in the last- no, it was two episodes ago when you talked about making those transitions.

Twila:                           21:09               Right.

Jen:                              21:10               And how you learned that from Brendon Burchard’s book and how you need to be present in that moment.

Twila:                           21:10               Yeah.

Jen:                              21:15               And I was also reading a book about ‘Presence,’ by Amy Cutty, and we were talking about how important it is to be grounded, to be true, to be in your power, and I think part of that is also, being authentic and true to yourself.

Twila:                           21:34               Absolutely. In that transition, absolutely.

Jen:                              21:38               So that you can be attentive and listening. I think if people, that I’ve had awkward sales conversations with, and honestly, I’ve had sales conversations that I’ve been engaged in, that I was the one that made it awkward, you know? I mean, it- for-

Twila:                           21:38               We have to evolve and-

Jen:                              21:54               We all have- and you know, and I think that you know, that Thrive Academy, they say the number of, you know, uncomfortable conversations you’re willing to have, you know, that’s how successful you’ll be.

Twila:                           22:04               Right.

Jen:                              22:05               You know?

Twila:                           22:05               Right.

Jen:                              22:06               And so, I believe that and I think things take practice, but you also have to go into it with, you know, who I am, what am I trying to achieve, and what’s the goal? Is the goal to just get a client at any cost? Or is the goal to stay true to me and true to their needs?

Twila:                           22:26               and attract the people who will want that, because, as we’ve talked, even before, there are plenty of people out there who would want that and need that and so you’d never have to question that. Right?

Jen:                              22:42               Right.

Twila:                           22:42               You’ve just gotta be authentic. You gotta be who you really are, and you know, I love what Tony Robbins said one time, about you, can’t find yourself. Like, a lot of people, out there, are you know, in their 40s, 50s, whatever, at any age, right? 20s, 30s, they’re, “I need to find myself. I need to find who I truly am.” And he’s like, you know, “You’re not Jesus behind the couch, you’re not gonna find yourself.” You’ve got to-

Jen:                              23:16               Oh, oh, there I was.

Twila:                           23:17               Right. Exactly.

Jen:                              23:18               Oh-

Twila:                           23:19               Oh, there I am-

Jen:                              23:20               Hey! Hey!

Twila:                           23:20               No, you can’t, you can’t find yourself. What you need to do, is you need to create a vision for yourself. The person that you want to be, the life you wanna have, the business you want to build, the things that you- the impact that you wanna make, and you have to get a crystal clear vision for that, and then start creating yourself to be that. And to do that.

Jen:                              23:48               Yeah. It’s about reaching goals-

Twila:                           23:48               Exactly.

Jen:                              23:50               … but doing it authentically.

Twila:                           23:51               Right.

Jen:                              23:51               I mean, I think if the, you know, we all- we talked about this a little with the marketing episode, where like, you can’t market to everybody because then you’re marketing to nobody.

Twila:                           24:02               Right.

Jen:                              24:04               I mean, and the same thing is true about authenticity, like, not everybody likes this, and by this, I mean that my ‘Idaho’ is showing. And I’m fine with that.

Twila:                           24:15               Right.

Jen:                              24:15               If you don’t like someone who occasionally swears, tells really bad dad jokes because that’s Idaho jokes- [crosstalk 00:24:24], that’s our dad jokes.

Twila:                           24:25               They really are.

Jen:                              24:26               … occasionally wears cowboy boots, because I look good in them, I’m not gonna lie. You know?

Twila:                           24:33               I look really great in my sparkly ones.

Jen:                              24:35               I mean, or if you don’t like a woman who understands their tech shit-

Twila:                           24:40               Right.

Jen:                              24:40               … then, I’m not for you. And guess what? That’s okay.

Twila:                           24:43               Right.

Jen:                              24:44               I don’t need everybody.

Twila:                           24:46               Exactly. And that’s why I’ve put, on my homepage, even on my website, right? That, “Hey, this is how it is, if this makes you uncomfortable, great, I’m doing my job, and if it makes you wanna run, then, I’m probably not the business strategist and performance coach for you.” And I’m-

Jen:                              25:10               And that’s fine too.

Twila:                           25:11               I’ve had people look at that and go, “Whoa. That might not be the smartest marketing copy that someone’s ever written,” and I’m like, “Yeah, but it’s telling people to leave my website if they don’t want to be- if they don’t wanna handle it and do the things that they need to build and grow their business.”

Jen:                              25:11               See I disagree-

Twila:                           25:31               I’m a business growth strategist-

Jen:                              25:33               Right.

Twila:                           25:34               … I’m not a pussy-footing around, you know, maybe make a little money here and a little money there, it’s like, my mission is to help every woman entrepreneur out there, become a multi-million dollar business owner. And I’m not going to apologize for that.

Jen:                              25:54               I’m sorry, I was still thinking about pussy-footing.

Twila:                           25:57               Uh, your Idaho is showing.

Jen:                              26:03               I know. I know. Like, the other night, we were watching ‘Killing Eve,’ which is this great show on BBC America, and it’s on BBC America, so, what’s on after that? Oh, ‘007,’ oh, guess what, it’s the one with like ‘Pussy Galore,’ and I’m like, “Oh, hey.”

Twila:                           26:17               Hey.

Jen:                              26:18               And of course, I find that hilarious, because I’m a 13-year-old boy on the inside. And so, getting back to what you were saying because that’s where I’m at today. I do think it’s smart marketing copy to be honest and upfront because it’s not marketing copy at all. It’s like, “Look, if this is what you’re doing if this is what you want, then hey, you’ve come to the right place, and if not, you haven’t.” And I think that that’s refreshing, I don’t think that that’s false or untrue, I think it’s actually a true statement, like, “This is what I offer, if you don’t like it, that’s cool, man, like, then you’re not gonna waste your money with me.”

Twila:                           26:59               I do too. And I love it, and it’s authentic to me because that’s who I am, that’s how I am, it’s how I talk to my friends, my family, even my kids, right? It’s like, handle it. Like-

Jen:                              27:11               Right. I mean-

Twila:                           27:12               You either have option A or option B, I don’t care, go for it.

Jen:                              27:17               Look, I help businesses make better technology decisions.

Twila:                           27:22               Right.

Jen:                              27:22               If you wanna throw money, like a large dumpster fire, into your technology for your business, don’t come to me.

Twila:                           27:30               Right.

Jen:                              27:31               Don’t come to me if you don’t want to make change, because I know how to manage a project and get it turned around in hours or days.

Twila:                           27:41               Right.

Jen:                              27:42               The last large-scale project I worked on, I got it in, oh I don’t know, three and a half years earlier than it should have because I know how to get shit done.

Twila:                           27:54               Right.

Jen:                              27:54               So, but don’t come to me and then like, back out and change your mind. You come to me because I’m the change maker, you come to me because I turn shit around and fix things, if I know what the problems are.

Twila:                           28:05               We come to you because we don’t wanna spend a boatload of money going down-

Jen:                              28:05               Right.

Twila:                           28:11               … the wrong path or-

Jen:                              28:12               Or maybe you already have-

Twila:                           28:12               Right.

Jen:                              28:13               … and you’re tired of that.

Twila:                           28:15               Right.

Jen:                              28:15               That’s who comes to me, that’s why you need to come to me. But if you don’t wanna make a change or if you really just wanna like watch videos on YouTube and talk to your buddies on Facebook, you know, that’s cool too, but don’t hire me and then tell me how to do my job.

Twila:                           28:32               Right. Exactly. And I’m the same way, with my clients, too. I believe that same thing, “Look if you don’t want to have that million dollar business or multi-million dollar business, I’m not the one for you. If you do, I am the one for you.”

Jen:                              28:32               Right.

Twila:                           28:50               “If you wanna spend time, as a hobbyist, I’m not the one for you. If you wanna be an actual entrepreneur and business owner who gets shit done, makes things happen, then, I am the one for you.” Right?

Jen:                              29:06               One of the things that we talked about, leading up to recording this episode, is how our own story relates to how we relate to our clients and who we resonate with and who we appreciate working with the most. And I think that for you, you want to maximize business revenues because you’ve done it. I want to maximize budgets and technology and automation because I’ve done it.

Twila:                           29:38               Right.

Jen:                              29:39               And I know how it works and I know how beautiful it can be when you reduce data entry by 98%. And you know what it feels like to have a business that makes a million dollars.

Twila:                           29:52               Absolutely. Absolutely. So it comes from our own story, our own authentic personal story, the breakthrough that we’ve had, that now we want to help other people have as well.

Jen:                              30:05               So I think that what we are trying to say, is, if we are reflective, if you as business owners are reflective and you consider, as part of your vision and your journey, either the journey of your corporation, but more likely this is gonna appeal to the smaller business, with like an owner that’s like really involved or solopreneur, your vision and your approach, ideally, relates in some way to your story, because your story is where you will be able to resonate and relate to others more so than if you start trying to copy what somebody else is doing or doing what somebody is telling you to do.

Twila:                           30:05               Right.

Jen:                              30:47               I am a phenomenal tech translator, I am a dork and a geek and a nerd, but I listen, and I can take what you tell me, not a technical business person, and translate that and give it to a nerd who can do amazing things with it.

Twila:                           31:03               Right.

Jen:                              31:03               But sometimes a lot gets lost in translation between a non-technical person and a technical person, I see it all the time.

Twila:                           31:10               Right.

Jen:                              31:10               I made my career on it.

Twila:                           31:11               Right.

Jen:                              31:12               So, a lot of what we can all do authentically, is really thinking about those times when work doesn’t feel like work, and that’s

Twila:                           31:24               It’s second nature to us, it’s us-

Jen:                              31:26               … that’s what you talk about.

Twila:                           31:27               Right. It’s our innate gift. Right?

Jen:                              31:30               Exactly.

Twila:                           31:30               It’s our innate, gene- zone of genius, if you wanna call it that, that when we start doing it, we don’t even realize until somebody says, “Oh my gosh, thank you for doing X for me,” and you’re like, “Oh yeah, that is what I do, isn’t it?”

Jen:                              31:47               Don’t mind if I do.

Twila:                           31:48               Don’t mind if I do.

Jen:                              31:50               Thank you, thank you very much.

Jen:                              31:53               So, I think the most important thing is, if you like this level of dorkiness and two people talking and having an episode while dogs are beating down the door and it’s just basically like two people having a coffee chat, because we talk like this when nobody else is around, and there’s-

Twila:                           32:12               Right.

Jen:                              32:12               … no microphones here, and so if you’re into that kind of thing, I think you should subscribe.

Twila:                           32:18               I do too. I think it’d be a helluva great idea.

Jen:                              32:22               Yeah.

Twila:                           32:22               Because we had one of our raving fans today, tell us, “This is going somewhere.” We’re killer.

Jen:                              32:29               We don’t know where it’s going.

Twila:                           32:32               We might be going to BoyZee.

Jen:                              32:34               Hey now. There’s no ‘Z’ in Boise.

Twila:                           32:37               And you noticed how I said ‘BoyZee.’

Jen:                              32:39               Yeah, just gotta mess with me, because that’s not cool man.

Twila:                           32:42               That’s right.

Jen:                              32:43               So the way that works-

Twila:                           32:44               Okay, so we’ll go to Twin Falls.

Jen:                              32:45               I love Twin Falls. Hello Evel Knievel, if you’re listening, hello. So the way that works is, if you’re on iTunes, right?

Twila:                           32:54               Right.

Jen:                              32:55               There’s a button that says ‘subscribe.’ And what that means is, every time we have a new episode, it’s gonna let you know. I mean, it’s gonna download it. And that’s what we mean when we say ‘subscribe.’ You can also go to thirdpaddle.com and subscribe to get exclusive updates. And, for example, I sent a message out to the group today. Aha.

Twila:                           33:17               Aha.

Jen:                              33:18               To the list. Exclusive content went out today, to the people who subscribe to the Third Paddle, get updates and exclusive content list. So if you sign up for that, you do get things. So today-

Twila:                           33:31               And you don’t wanna miss out.

Jen:                              33:32               If you don’t wanna miss out.

Twila:                           33:32               Sign up.

Jen:                              33:33               So today, people got exclusive content about something I mentioned in an episode and then didn’t actually talk about.

Twila:                           33:42               That is awesome.

Jen:                              33:43               And I provided that value to people, where if you’re listening and you’re like, “Hey, hey, hey, you mentioned that book and then didn’t describe it.” Well, guess what. I caught my mistake and sent it out to the list of people who said, “I wanna know more.” So they got more. So make sure you subscribe, either on iTunes or on thirdpaddle.com, and we would love to hear from you. If you have any topics or ideas, making sure that we stay on track as much as we can, because sometimes we get a little, derailed, on topic, but, hey, we do the best we can.

Jen:                              34:12               So, make sure you email us at info@thirdpaddle.com, with your ideas, and we’ll be sure to respond and interview people and talk to people and try to cover it. But most of all, thanks for listening and we hope to hear from you soon.

Announcer:                  34:25               Thank you for listening to the Third Paddle Podcast. If you like our show and want to learn more, check out our website at www.thirdpaddle.com, or, leave us a review on iTunes. Send questions or topic ideas to info@thirdpaddle.com. And, don’t forget to tune in each week to get even more technology and business tips to help you navigate business shit creek.

Announcer:                  34:49               The Third Paddle Podcast is sponsored by Foster Growth online at www.fostergrowth.tech, and Twila Kaye International Online at www.twilakaye.com.

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