“Should”: A Plague On All Our Houses

Should with Jen McFarland

We spend a lot of time in the land of ‘should’. Why?

I should write a blog post, I should schedule my social media, I should hire a bookkeeper. And the list goes on. What does ‘should’ actually mean? And should we even pay attention to ‘should’?

Spread the Word

Jennifer McFarland

Jennifer McFarland, MPA, is a technology strategist and project turnaround artist. She's nerdy enough to talk to the techies, but her real passion is helping nontechnical business owners get the technology they need to support their business vision. Her superpowers are listening, evaluating complex problems, and finding direct, simple solutions. Whether it's a database responsible for handling millions of dollars, or a small business website, Jennifer's tech agnostic, research-based solutions deliver powerful results. Her clients have experienced up to 250% increases in web traffic, and a 98% reduction in data entry. Schedule your free Tech Turnaround Session today!

  • I hate when I should on myself.

  • I love that shift. Language is powerful.

    • Avatar for Jennifer McFarland Jennifer McFarland says:

      Language is very powerful. This may be why I am so comfortable with the written word. I have more time to consider how I am communicating than speaking off the cuff.

  • Such a relevant topic. We all want to give advice and guidance because we are raised to be helpers (especially us women). We should recognize the power of our witness and understand by listening, we have helped.

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