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Escape Business Sh*t Creek

Weekly episodes helping business owners get unstuck. 

Helping Businesses Get Unstuck

You're a business owner. You have big goals. Despite all your hard work, every once in a while you end up stuck in shit creek. Without a paddle. 

You're not alone in business shit creek. We've all been there. That's why I created this podcast. I'm committed to helping you get out. 

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Third Paddle Podcast Host

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Jennifer McFarland, Owner, Foster Growth

Jennifer McFarland is a technology consultant and project turnaround artist. She's nerdy enough to talk to the techies, but her real passion is helping nontechnical business owners get the technology they need to support their business vision.


Jennifer's superpowers are listening, evaluating complex problems, and finding direct, simple solutions. Whether it's a database responsible for handling millions of dollars, or a small business website, Jennifer's tech agnostic, research-based solutions deliver powerful results. Her clients have experienced up to 250% increases in web traffic, and a 98% reduction in data entry.

Topics and Areas of Expertise

  • Mindset
  • Leadership
  • Change management
  • Tech paralysis
  • Business automation
  • Business growth hacks
  • Personal performance
  • Protecting business information
  • Evaluating technology needs
  • Tech budgeting and forecasting
  • Handing data breaches and hacked websites
  • Responsibilities of technology service providers
  • Researching apps and tools 
  • Prioritizing  technology
  • Don't see what you need? Looking for something specific? Email the show
    We'd love to help YOU get out of shit creek!

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    Episodes, Show Notes & Transcripts

    Tim’s Transformational Journey Will Make You A Better Leader
    Jen interviews Tim McCain about his journey from addict and convict to entrepreneur. You’ll also learn how Tim’s inner control[...]
    How to Measure Your Growth Hacking Efforts
    Jen talks about the nuts and bolts of measuring growth hacking; both quantitative and qualitative. You’ll also learn how vital[...]
    Why Customer Retention Is Your #1 Growth Hack
    Jen and Twila discuss customer retention — attracting NEW customers vs. wooing current customers, and why the latter is better.[...]
    Growth Hacking Tactics
    Jen and Twila talk growth hacking tactics, SMART goals, effective strategies, and why curiosity is one of the key ingredients[...]
    What’s Growth Hacking? Are You a Growth Hacker?
    Jen and Twila explain what growth hacking is and how you can integrate this mindset into your business. You’ll also[...]
    Finding Your Critical Path to Business Growth
    Twila and Jen discuss how business growth comes from a strategy that works for you, so you’re not taking on[...]
    Adapting to Tech Changes: When ‘The Way You’ve Always Done It’ Stops Working
    Twila and Jen talk about adapting with technology, so when something breaks (cuz it will) you have options. You’ll also[...]
    Business Decision-Making: When to Trust Your Gut
    Do you struggle with tough decisions? Jen and Twila reflect on how and when to trust your gut. You’ll also[...]
    Why Authenticity is Key to Client Attraction
    Jen and Twila get real about how solopreneurs and small business owners don’t have to be cookie-cutter. They can attract[...]
    Marketing Essentials: Targeting Your Message and When to Execute
    Twila and Jen explain the key elements of a marketing plan, from vision to executing to-do items. For solopreneurs and[...]
    What We’re Reading: Captivating Business Influencers
    Jen and Twila go raw and unedited in this episode, chatting about the influential books by business influencers. This lively[...]
    How to Get Buy-In So Business Changes are Wildly Successful
    Jen explains the elements of getting buy-in using change management best practices. Learn how you can deliver change your organization[...]
    Business Overwhelm: Deciding When It’s Time To Get Help
    Twila and Jen tackle the problems that arise from overwhelm – on teams, as leaders, in businesses big and small[...]
    Adjusting Your Tech Mindset
    Jen describes how solopreneurs, small business owners, startups, CEOs can adjust their tech mindset, resulting in cost savings, increased revenues,[...]
    Business Paralysis & Its Impacts on Productivity & Relationships
    In this episode of the Third Paddle Podcast, Twila explains how business paralysis is usually more about us than it[...]
    Growth Strategies: Mapping Out Your Profits & Tech Budgeting 101
    Twila and Jen discuss budgeting, mapping out your profits, and a method for identifying tech expenses. Tips and strategies for[...]
    Piloting Your Own Plane and Tech Leadership for Nontechnical People
    Jen and Twila discuss why business owners need to provide solid leadership. Although delegation is OK, don't hand off operations.[...]
    An Introduction To Your Third Paddle
    Co-hosts Jen McFarland and Twila Kaye share their backgrounds and philosophies. These strategists help CEOs, startups, and solopreneurs get their[...]
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