The Third Paddle Podcast 

Helping Businesses Get Unstuck

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Third Paddle Podcast

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You're a business owner. You have big goals. Despite all your hard work, every once in a while you end up stuck in shit creek. Without a paddle.

You're not alone in business shit creek. We've all been there. That's why we created this podcast. We're committed to helping you get out. 

What do we talk about? Business and technology issues that we commonly find in our fields of expertise, how we help, and actionable ideas for you can do if you're ever in the same situation.

Who does this show appeal to?
Most of our shows appeal to businesses of all sizes. If we are discussing a particular issue that pertains to an enterprise or a solopreneur, we make sure to point out who is most likely to stumble upon this kind of problem.

Is this show boring?
Uh. NO. The topics are enriching with lots of juicy bits to keep you engaged. AND, Jen and Twila engage in a lot of fun-loving banter, and occasional ribbing makes even the drier topics a lot more fun. So if you like to laugh, and enjoy analogies, like how your relationship with technology is a lot like getting a burrito at 7-11, you'll find a home with the Third Paddle.

I've listened to the show. WTH do you mean by 'your Idaho is showing'?
Jen was born and raised in Meridian, Idaho. Twila grew up in Henderson, Nevada, but most of her family is in the mountains of Idaho. Idaho is so small; we think that one of Jen's childhood neighbors is related to Twila —to be honest, we are a little afraid to ask.

If you've seen Napoleon Dynamite, then you've gotten a peek into Idaho's quirkiness (e.g., Napoleon Dynamite is set in present-day Idaho despite the moon boots and llamas). Long story short, Idahoans talk a little different and Twila likes to call Jen out on it. Jen's analogies and some of her humor are similar to what people call 'dad jokes' with a rural twist. So if you're down with that, guess what? Your Idaho is showing!

Sometimes my Idaho is showing. So what? #business #podcast #shitcreek

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Topics & Areas of Expertise

  • Technology mindset
  • Change management
  • Tech paralysis
  • Business automation
  • Project leadership
  • Protecting business information
  • Evaluating technology needs
  • Tech budgeting and forecasting
  • Handing data breaches and hacked websites
  • Responsibilities of technology service providers
  • Researching apps and tools 
  • Prioritizing  technology 
  • Business mindset
  • Business paralysis
  • Productivity
  • Leveraging and balancing team talents 
  • Assessing when you need to hire someone 
  • Business leadership strategies
  • Business growth hacks
  • Mapping out your profits
  • Marketing planning, priorities and evaluating when to execute
  • Personal performance
  • Product R & D

Don't see what you need? Looking for something specific? Email the show.
We'd love to help YOU get out of business shit creek!

Foster Growth Twila Kaye Podcast Woman Kayaking

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Third Paddle Podcast Co-Hosts

Jen McFarland Foster Growth Third Paddle

Jen McFarland, Foster Growth

Jen McFarland

Foster Growth

Jen McFarland is a technology strategist and project turnaround artist. She's nerdy enough to talk to the techies, but her real passion is helping nontechnical business owners get the technology they need to support their business vision.


Jen's superpowers are listening, evaluating complex problems, and finding direct, simple solutions. Whether it's a database responsible for handling millions of dollars, or a small business website, Jen's tech agnostic, research-based solutions deliver powerful results. Her clients have experienced up to 250% increases in web traffic, and a 98% reduction in data entry. 

Twila Kaye, Twila Kaye International

Twila Kaye, Twila Kaye International

Twila Kaye

Twila Kaye International

As a life-long entrepreneur, Twila Kaye knows what it takes to build an empire.  In 2013, after fast-tracking her gift basket company from bankruptcy to generating millions of dollars for herself and her clients, she founded Twila Kaye International and dedicated herself to teaching women everywhere how to build their empires.


Twila is the creator of The MILLION-aire MAP™, founder of the Woman UP Global Movement, and Managing Director of eWomen Network, Portland; where she coaches and leads over 100 successful female entrepreneurs into the next level of their lives and businesses. 

I'm ready to escape business sh*t creek! I can't wait to listen to The Third Paddle Podcast! #tech #entrepreneur #podcast

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Third Paddle Podcast

Show Notes & Transcripts

Marketing Essentials: Targeting Your Message and When to Execute
Twila and Jen explain the key elements of a marketing plan, from vision to executing to-do items. For solopreneurs and[...]
What We’re Reading: Captivating Business Influencers
Jen and Twila go raw and unedited in this episode, chatting about the influential books by business influencers. This lively[...]
How to Get Buy-In So Business Changes are Wildly Successful
Jen explains the elements of getting buy-in using change management best practices. Learn how you can deliver change your organization[...]
Business Overwhelm: Deciding When It’s Time To Get Help
Twila and Jen tackle the problems that arise from overwhelm – on teams, as leaders, in businesses big and small[...]
Adjusting Your Business Tech Mindset
Jen describes how solopreneurs, small business owners, startups, CEOs can adjust their tech mindset, resulting in cost savings, increased revenues,[...]
Business Paralysis & Its Impacts on Productivity & Relationships
In this episode of the Third Paddle Podcast, Twila explains how business paralysis is usually more about us than it[...]
Growth Strategies: Mapping Out Your Profits & Tech Budgeting 101
Twila and Jen discuss budgeting, mapping out your profits, and a method for identifying tech expenses. Tips and strategies for[...]
Piloting Your Own Plane and Tech Leadership for Nontechnical People
Jen and Twila discuss why business owners need to provide solid leadership. Although delegation is OK, don't hand off operations.[...]
An Introduction To Your Third Paddle
Co-hosts Jen McFarland and Twila Kaye share their backgrounds and philosophies. These strategists help CEOs, startups, and solopreneurs get their[...]

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